Department Chair, MBA Director, and Associate Professor
- Sam Wilson Hall 225
Dr. Dana E. Harrison is Chair of the Department of Management and Marketing, the Director of MBA Programs and an Associate Professor of Marketing. Prior to her work in academia, Dr. Harrison spent many years assisting software companies and channel resellers with marketing and sales management. She earned her Bachelor of Science in public relations from Middle Tennessee State University. She holds a Master of Business Administration from East Tennessee State University and a Doctor of Business Administration (DBA) in Marketing from Kennesaw State University.
In 2022, she was the recipient of the College of Business and Technology Research Award and in 2019, received the New Faculty Award recognizing dedication to teaching, research and service. She trains students at undergraduate and graduate levels in Marketing Research and Analytics, Marketing Management and Marketing Strategy.
Her research focuses on the intersection between customer relationship management, business ethics, technology, and marketing analytics methods. Dr. Harrison’s scholarly research has been published in journals such as the Journal of Business Research, Journal of Product and Brand Management, Journal of Business and Industrial Marketing and Journal of Marketing Theory and Practice. In 2017, she was a co-recipient of the Harold and Muriel Berkman Charitable Foundation Research Grant. She is also involved in other intellectual contributions as a co-author of the Essentials of Marketing Research 5th edition (McGraw Hill, 2020), the Essentials of Marketing Analytics 1st edition (McGraw Hill, 2021), as well as, Analytics Based Selling 1st edition (Chicago Business Press, 2023). She currently serves as an Associate Editor for the Journal of Marketing Theory and Practice, as well as on the Editorial Review Board for the Journal of Business Research and Journal of Marketing Education.
Dr. Harrison is an active member of marketing organizations. She has presented and led panel discussions at conferences hosted by the Academy of Marketing Science, American Marketing Association, INFORMS Society for Marketing Science and the Society for Marketing Advances regarding topics such as social network analysis, sales management, the impact of analytics techniques and technology on marketing education and practice, information governance and the emergence of Blockchain in marketing. Furthermore, she has offered certificate programs in marketing analytics and currently serves as the Secretary/Treasurer for the Academy of Marketing Science. She is the Proceedings Editor for the Society for Marketing Advances and Program Chair/President-Elect for 2023.