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Trademark and Licensing

ETSU Identity

Unauthorized Use

A trademark infringement is unauthorized use or similar use of a trademark so as to cause the likelihood of confusion in the minds of the consumers as to the source.

All licensed vendors are required to identify their product with the Officially Licensed Collegiate Products label. With this label, alumni, students, fans and supporters know they are buying a product of quality and authenticity that has been manufactured in accordance with university set standards. At ETSU, net revenues generated through the sale of licensed merchandise support the universitys general fund. The universitys Trademarks are therefore among the universitys most valuable assets.

The university is prepared to enforce trademark infringements in order to protect its supporters and to protect the universitys assets against the possibility of dilution of its trademarks and their value.

If you believe that you have seen products or services that appear to not be licensed by ETSU, please email .

Signs of unlicensed merchandise can include:

  • No Officially Licensed Collegiate Products label shown on the product.
  • Product appears to be very poor quality.
  • ETSU images and logos are distorted or manipulated, sometimes in a distasteful manner.
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