American Marketing Association (AMA)
Where Strategy Finds Success
2024/2025 Theme: Artificial Intelligence for Business
ETSU’s AMA chapter provides students with insights into what a career in the field of marketing looks like with relevant speakers, events, and spaces to meet with like-minded peers. Professional development and networking opportunities are our main focus to grow dedicated professionals who work, teach, and study in the field of marketing. AMA equips students with the necessary resources to help shape the industry.
WHY AMA? The AMA stands as the leading professional organization for marketing practitioners. More than just complementing classroom learning, the real-world business experience provided by the organization offers students invaluable insights. This experience comes from implementing strategies, collaborating with business clients, and engaging in the professional development opportunities available exclusively to AMA students. Over 70% of our membership were recognized on the Dean's List last year.
AMA membership extends beyond your graduation date. Student members are offered the extension of a one year professional AMA membership at a free or discounted rate.
Our chapter was recognized in April 2024 as outstanding in TWO categories for AMA: Professional Development and Chapter Planning. This confirms our focus of preparing students to enter the global workforce and compete with peers.
In March of 2023, our chapter won third place in the Wall Street Journal International Case Competition! We also won an award for Excellence in Chapter Planning.
In 2021, ETSU recognized the AMA chapter during the Summit Awards with the "One To Watch" award and the national organization recognized the ETSU chapter for Excellence in Outstanding Chapter Planning and Membership.
For more info, please send us your email contact information https://forms.gle/TgFLcpHJSgffwLxD6
Fall 2024 Events
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August 21 August 30
Fall Recruiting Events:
Assist new students moving in to campus
Campus RoundUp Tabling Event 10-2 Pride Walk, Ampitheater
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September
Fall Recruiting Events:
- September 3, 4, 5, 9 , Presentation to BADM 1130 Intro to Business FYE courses AMA Presentations
Wednesday, September 4 - 10 am - 2 PM CBAT Student Organizations Fair on the Quad
Tuesday, September 10- Open House - Games and Food- Everyone welcome
Thursday, September 12 - Begin Case Study Weekly Meetings - Room 334, 3-4PM
Tuesday, September 17- Introduction to AI for Business - Valentina Escobar-Gonzalez
Entrepreneur, Author "The Most Amazing Marketing Book Ever", Founder of Beyond Engagement, Instagram Extraordinaire
Valentina has an extensive career in Social Media marketing and recently authored The Most Amazing Marketing Book Ever. She has a new passion for AI in the business realm and is excited to share her knowledge with our students.
@valentinaeg on IG
Tuesday September 24 - AI & You: Plug In, Power Up, and Transform Your Marketing Skills!
Bring your devices and lets plug into AI - Microsoft Copilot. Copilot uses GPT 4 Turbo for free with your ETSU Microsoft Account. This includes platforms for writing, design, analytics and more. All majors welcome!
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October
MARKETING WEEK - 1st Week in October - Daily programming around AI and Marketing all week from 3-4 in room 334.
Monday Sept 30: Intro to Marketing Week and Brand Button competition announcement and info
Tuesday Oct 1: Valentina will be back to host an Instagram AI workshop - bring your devices!
Wednesday Oct 2: David Nelson, CEO Founder's Forge in downtown JC, Microsoft Copiliot, AI for startups and small businesses
Thursday Oct 3: STRIVE Veteran Marketing Class -6-9PM Students welcome to attend and network with veteran entreprenuers and assist with marketing needs for startups and help them learn to use AI for marketing.
Friday Oct 4: Judging of Brand Button competition and winners announced, close of Marketing Week celebration
Tuesday October 8: CBAT Career Fair Prep Workshop: Boost Your Job Search: Leveraging AI for Career Fair Success
Tuesday October 22: Open Meeting
Tuesday Oct 29: Mary Ellen Miller, President of Marketing Mel Guest Speaker
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November
STRIVE Program GRADUATION!! https://www.etsu.edu/cbat/strive.php Location:TBD
END of Semester AMA event: TBD
Meet Our Officers
Jenna Wiegert, President
Jenna is a senior Marketing major concentrating in Marketing Management. She is the President and oversees the chapter remotely from her home in South Carolina. Jenna is our first four year member!
Jenna comes to ETSU from Greeneville, SC. She is active on campus in Cru, as well as AMA. Her goal is to be able to help clients with social media and email marketing for business. Off campus, she loves to draw, journal, read, and spend time outdoors. Jenna chose to join AMA to serve the campus through her other passions and grow a community of fellow business students.
Sydney Ice
VP of STRIVE
Sydney, a senior Marketing student hailing from North Carolina, has played a key role
in maintaining the AMA partnership with the STRIVE program. This past summer, she
completed the first official paid STRIVE internship focused on social media. Sydney
is set to graduate in December 2024.
Israel McKenzie
VP of Recruiting
Israel, a senior Marketing student and military veteran, returned to higher education to pursue his passion for marketing after serving in the military. This fall, he will be interning with the Hands-On Discovery Center, where he'll be assisting with digital marketing and analytics. Israel's focus within AMA is on recruiting and building the chapter to support the next generation of AMA students at ETSU.
ShelC' Black
VP of Social Media
ShelC' is a junior Media and Communication student and serves as the VP of Social Media for AMA. She has a passion for designing and creating social media content, print media, and anything else that comes her way! ShelC' joined AMA as a sophomore to become more involved on campus and to build a strong portfolio of accomplishments before graduation.
Kaitlin Robbins
VP of Communications
Kaitlin is a senior studying business management and is minoring in marketing. She is VP of Communications AMA this year. Kaitlin resides in Johnson City with her cat Miso.
Kaitlin comes to us from Knoxville, TN and is active not only in AMA, but The Well, and is currently working as a content creator for North Star. Additionally, she is interning at Marketing Mel. Her long term goal is to settle down and work in marketing project management, and maybe even teach a class or two in the future.
Katilin joined AMA as a way to give back to ETSU, and looks forward to a great year for the college of Business and Technology.
Maggie Woodall
VP of Community Outreach & Engagement
Maggie, a senior Media and Communications student, joined AMA as a junior and has
a strong passion for community engagement. Currently interning at a local news station
in Johnson City, Maggie will be leading the community outreach efforts through the
Philosopher's House this year
Logan Prater
Director of Operations
Logan is a senior Finance major who discovered a passion for marketing and joined
AMA to explore it further. With a background in sales, Logan returned to school after
gaining entry-level career experience to deepen his knowledge in both finance and
marketing. As the Director of Operations for AMA, he plays a key role in keeping all
AMA activities well-organized
Milind Chaturverdi
VP of Case Study
Milind joined AMA last year as a first-year finance student. He was captivated by the AMA case study competition and took the initiative to lead the team as Vice President this year. Milind is also passionate about entrepreneurship and enjoys blending these two fields to assist others..
Click here to learn more about AMA Nationals and Collegiate Membership
