Marketing

Unleash Your Marketing Superpowers: Learn, Innovate, Succeed

The Bachelor of Business Administration (BBA) in Marketing offers a rigorous, innovative curriculum that is designed by experienced faculty and an advisory board of industry experts. The Marketing program at ETSU deals with the strategies and business processes involved in researching markets, deciding which markets to pursue, identifying what unique value to provide, and assembling the products, services, people, and partner firms needed to build, communicate, and deliver that value. 

A degree in Marketing equips you with the leadership skills and specialized knowledge vital for today's most in-demand marketing careers:

Potential Careers:

  • Advertising

  • Brand management
  • Consumer products
  • Digital and social marketing
  • Fashion Merchandising and retail
  • Market research and analytics
  • Public relations
  • Sales management
  • Entrepreneurial ventures
marketing students in discussion with professor

Apply Now

bar"I'm feeling very prepared going into this career search"bar

 

BBA IN MARKETING: Five Concentrations

  • Entrepreneurship
    Enterpreneurship

    This program includes real-world coursework in design thinking and startup operations while focusing on emerging business models, financing and funding for startups, and rapid prototyping of ideas.

    Innovation | Risk-taking | Leadership | Opportunity

     

    The Entrepreneurship program includes a full startup incubation course that teaches students to take their ideas to the next level. In addition to their coursework, students have the opportunity to work alongside community ecosystems and innovators - across both for-profit and non-profit enterprises.

  • Fashion Marketing and Merchandising
    Fashion

    Learn all aspects of the business of fashion to pursue diverse careers within the apparel, textiles, and retailing industries.

    Trends | Retail | Strategy

     

    The curriculum, student organizations, study tours, and merchandising internships allow you to gain a strong foundation in fashion marketing and merchandising knowledge to foster both creativity and business acumen.

  • Integrated Marketing Communications
    Communications

    Marketers now have numerous ways to communicate with stakeholders. Cultivate and hone your skills to coordinate brand communications across all channels in concert with shifting customer behavior.

    Consistency | Synergy | Messaging

     

    Learn to create, implement and evaluate strategic, persuasive communications for different audiences to reach, engage, and support customer decision-making with a concentration in Integrated Marketing Communications.

  • Marketing Analytics
    Analytics

    Learn emerging marketing analytics techniques and tools to maximize business performance through engaged, hands-on environments. The curriculum takes an interdisciplinary approach to integrate marketing, technology, communications, analytics, and ethics.

    Data-driven | Insights |Optimization

     

    Students acquire knowledge and skills to ask the right business questions, analyze and interpret data, communicate insights, and solve real organizational problems

  • Marketing Management
    Management

    Marketing is a dynamic discipline. Transform creativity into problem solving to develop meaningful relationships and facilitate valuable exchanges between organizations, customers, and society.

    Strategy |Execution | Leadership

     

    Acquire core skills to build, implement, and manage strategic decisions in all marketing aspects including assessing and targeting the marketplace, creating and capturing value through desired products and services, designing marketing channels, and creating and communicating brand value.

AACSB-ACCREDITED

The Bachelor of Business Administration (B.B.A) in Management is accredited by the Association to Advance Collegiate Schools of Business (AACSB). Less than 5% of accounting and business programs worldwide have received this prestigious accreditation.
AACSB

CAREER SERVICES

The College of Business and Technology provides a Career Services Office specifically for business and technology majors. Career coaching, resources, and networking opportunities are available, so students can graduate career-ready for a competitive marketplace.

HANDS-ON LEARNING

Turn knowledge into action as you create a connection between classroom instruction and real-world experience. Students will have the opportunity to participate in internships, study tours, consulting projects, student organizations, and competitions.

Women in Business

Interested in a BBA in Marketing? Contact us for more information.

Photo of Dr. Dana Harrison Department Chair

Dr. Dana Harrison

Department ChairManagement, Marketing & Supply Chain

Business Advising Office
busadvising@etsu.edu
423-439-5275
316 Sam Wilson Hall