Education

Ph.D. Human Ecology: Retail and Consumers Sciences, University of Tennessee, Knoxville.

M.A. Professional Communications, East Tennessee State University

B.S. Fashion Merchandising, East Tennessee State University

Classes Taught

Master of Science in Digital Marketing (Graduate)

• Consumer Behavior in the Online Environment
• Social Media and the Brand
• Digital Marketing Ethics
• Special Topics in Digital Marketing

Marketing (Undergraduate)

• Principles of Marketing
• Consumer Behavior

Area of Emphasis/Research

• Online Education
• Metaverse
• Andragogy
• Consumer Behavior

Dr. Price is a three-time recipient of the College of Business and Technology Excellence in Teaching award and was awarded the Outstanding Teaching Emeritus Award. She is the Director of the 100% online M.S. Digital Marketing degree and teaches several courses in the program. Dr. Price has published book chapters, peer-reviewed journal articles, practitioner papers, and has also presented at local, regional, and international conferences. In her spare time, she enjoys golfing and hiking.