Brief Biography

Academic Background:

University of South Alabama - Ph.D (in progress)
East Tennessee State University - Master of Business Administration
East Tennessee State University - Bachelor of Arts in Mass Communications (Public Relations) and English Literature
Northeast State Community College – Associate of Science

Professional Background:
Michelle began her professional career in outsourced sales for a national telecom client. She moved into management and ownership of sales offices across the Southeast for 6 years. After relocating to Johnson City, she began her career at ETSU in 2009, completed her MBA, and is currently working towards her Ph.D. in Business Administration at the University of South Alabama, Mitchell College of Business. Michelle is currently serving as the Faculty Advisor for the ETSU American Marketing Association (AMA) chapter. 

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  Courses Taught:
                                                                                                                                                                

  BADM 1130 – Intro to Business

  MGMT 3300 – Written Business Communications

  MKTG 3202 – Consumer Behavior

  MKTG 3300 -  Business Communications

  MKTG 3740 – Sales Force Management

  MKTG 3800 -  Digital Marketing

  MKTG 4910 - Marketing Management

  MSDM 5050 - Web Analytics

  MSDM 5060 - Business Data Online Metrics