Dr. Stephen Marshall is a professor in the Department of Media and Communication at
East Tennessee State University as well as a brand strategist for Creative Energy
of Johnson City, Tennessee. He received his Ph.D. from the University of Florida.
Marshall brings extensive professional and academic experience to every endeavor.
Publications and research presentations focus on strategic brand and media strategies,
multicultural advertising and educating for the changing media landscape. His large
client portfolio includes consulting for companies like Adobe, Coca-Cola, Texas Pete,
Glory Foods, Pal's Sudden Service, Northeast Tennessee Tourism Association and the
Birthplace of Country Music Museum as well as various organizations at East Tennessee
State University. Prior to academe, Marshall worked for Nielsen, supporting media
agencies focused on advertising effectiveness and Spanish language audiences. Marshall
is known for his collaborative leadership style and innovation in education. For example,
he initiated the first Digital Marketing Graduate degree in Tennessee. He is responsible
for creating Adobe’s first-ever in the country university alliance focused on teaching
students with Adobe’s Digital Marketing Cloud – the premier enterprise platform for
Fortune 500 companies.