CBAT AMA

American Marketing Association (AMA)

ETSU’s AMA chapter provides students with insights into what a career in the field of marketing looks like with relevant speakers, events, and spaces to meet with like-minded peers. Professional development and networking opportunities are our main focus to grow dedicated professionals who work, teach, and study in the field of marketing. AMA equips students with the necessary resources to help shape the industry. 

AMA membership extends beyond your graduation date. Student members are offered the extension of a one year professional AMA membership at a discounted rate. 

In 2021, ETSU recognized the AMA chapter during the Summit Awards with the "One To Watch" award and the national organization recognized the ETSU chapter for Excellence in Outstanding Chapter Planning and Membership.

Spring 2023 Events

• January  

  January 31st

  Open House
  334 Sam Wilson Hall
  3 – 4pm

  Guest Speakers: Keisha Shoun, Marketing and Communications Director, City of Johnson City, and JT McSpadden, Digital marketing manager, City of Johnson City. Local marketing professionals speaking on experience and available for networking and communication.  

  Attendance open to all students, no membership required.

                                           
                                                      (Keisha Shoun)                            (JT McSpadden)

  

• February  

  February 7th

  
  CBAT Career Fair Prep Workshop – How To Market Yourself Professionally
  334 Sam Wilson Hall
  3 – 4pm

  Resumes, cover letters, business cards, elevator pitches, Q & A, anything you need!

  Open to all CBAT students for assistance preparing for the career fair. 

  

• March  

  March 7th

  CANVA and Social Media Training
  334 Sam Wilson Hall
  3 – 4pm

  Create your business cards during this workshop for professional use as a student, or entrepreneur. Workshop taught by Lexi Vance, AMA Co President and Emily Peterson, AMA Marketing Manager. Business cards printing paper will be given to all attendees. Bring your own laptop!
  
  

  Members only event

  

• April  

  April 18th

  Location and Time - TBD by members

  End of Semester Game night - PowerPoint night - Bring your best!

  Members Only Event

  

Fall 2022 Events

• August

  8/26

  Round Up on the Quad (table event)

  10am - 2pm

• September

  09/27

  AMA Open House

  6pm in 302 Sam Wilson Hall

  Professionals from the Marketing Industry will be speaking and available for networking and communication

  

  Hannah Starnes - Senior Analyst for Online Business Intelligence at Lowe’s Corp.

  ETSU graduate, Marketing BBA and Master of Science in Digital Marketing

   

• October

  Date TBD

  Members only: LinkedIn Training provided by Melinda LaPrade, CBAT Director of Career Services

• November

  Date TBD

  Members only: End of Semester karaoke and game night

Meet Our Officers

Lexi Vance, Co-President

Lexi is one of the chapter co-presidents who has an extensive reach across campus and the community. Lexi is a Roan Scholar, works for Sync Space now after interning last year, and spent her summer interning on Capitol Hill for US Senator, Marsha Blackburn. This will be Lexi’s second year serving as an AMA officer. She previously served as the AMA Treasurer last year. Lexi is also the President of the Phi Beta Lambda student organization which works closely with AMA on events. 

Nolan O'Keefe, Co-President

Nolan comes to ETSU from Coal City, Illinois. He is senior Marketing major concentrating in Analytics and Integrated Marketing Communications. Nolan is involved on campus with multiple intramural teams, and is the co-founder of the Volleyball Club. He is also the President of Beta Gamma Sigma, an exclusive honor society associated with AACSB International for all business majors. His suggestion for new students looking to get involved with AMA is “Joining AMA is a great way to meet awesome people in the Marketing field”. 

Jenna Wiegert, Vice President

Jenna is a sophomore Marketing major concentrating in Marketing Management. Jenna comes to ETSU from Greeneville, SC. She is active on campus in Cru, as well as AMA. Her goal is to be able to help clients with social media and email marketing for business. Off campus, she loves to draw, journal, read, and spend time outdoors. Jenna chose to join AMA to serve the campus through her other passions and grow a community of fellow business students.

Emily Peterson, Marketing Communications and Social Media Officer

Emily is a junior at ETSU, majoring in Marketing. She is the social media manager for AMA, as well as creating marketing and communications content.  She is from Jonesborough, Tennessee and grew up in Johnson City. She is a full-time nanny and loves spending her extra time working out or thrifting. Emily is also a BIG, which stands for Buccaneer Involvement Guide, for ETSU.  She cheered her first two years at ETSU but took this year off to focus on her degree, AMA, being a BIG, and her future. Emily chose AMA to help benefit her future and make connections with people as well as friends. 

Recruiting Officer

Open

Recruiting Officer

Open

Andrew Bell, Treasurer

Andrew is a marketing major and chose to join AMA to gain more experience in the field to help ensure an excellent job in the workplace after graduation. He enjoys hiking, traveling, and playing tennis. Andrew is very involved in many campus events to meet new faces and enjoy his time here at ETSU.