featured on "A Closer Look" with Crystal Carter
American Marketing Association (AMA)
Where Strategy Finds Success
2025/2026 Theme: Experiential Learning and AI
ETSU’s AMA chapter provides students with insights into what a career in the field of marketing looks like with relevant speakers, events, and spaces to meet with like-minded peers. Professional development and networking opportunities are our main focus to grow dedicated professionals who work, teach, and study in the field of marketing. AMA equips students with the necessary resources to help shape the industry.
WHY AMA? The AMA stands as the leading professional organization for marketing practitioners. More than just complementing classroom learning, the real-world business experience provided by the organization offers students invaluable insights. This experience comes from implementing strategies, collaborating with business clients, and engaging in the professional development opportunities available exclusively to AMA students. Over 70% of our membership were recognized on the Dean's List last year.
AMA membership extends beyond your graduation date. Student members are offered the extension of a one year professional AMA membership at a free or discounted rate.
Our chapter was recognized in April 2024 as outstanding in TWO categories for AMA: Professional Development and Chapter Planning. This confirms our focus of preparing students to enter the global workforce and compete with peers.
In March of 2023, our chapter won third place in the Wall Street Journal International Case Competition! We also won an award for Excellence in Chapter Planning.
In 2021, ETSU recognized the AMA chapter during the Summit Awards with the "One To Watch" award and the national organization recognized the ETSU chapter for Excellence in Outstanding Chapter Planning and Membership.
GET INVOLVED! : click here
NEW AI BASICS FOR MARKETING COURSE STARTING FALL 2025: SPOTS ARE LIMITED, SIGN UP NOW! MKTG 1955 AI BASICS FOR MARKETING
Fall 2025 Events
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August
Eboard meeting - fall planning
August 20 - 23 PREVIEW TABLING
August 24- 30: Welcome Week
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September
September 2: Open House Room 334 3-4 PM
Guest Speaker: TBD
WorkShop: TBD
Open Meeting: TBD
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October
MARKETING WEEK!
Speakers, competitions, experiences and more!
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November
LinkedIn Workshop
Community engagment activity -2nd Harvest Food Bank
Meet Our Officers
Emma Ayala
President
Emma came to ETSU from Volunteer High School. Originally a finance major, Emma took advantage of the many Marketing opportunities offered to her by AMA and ended her first year as the newly elected chapter President, and 4 paid internships. Emma is so excited to share her knowledge and experiences to help other students grow and find their passion.
Jaidyn Goode
VP of Community Engagement and Social Impact
Ipin Akintola
VP of Recruiting
Ipin was one of 5 National AMA Diversity Leadership award ($4000) winners in 2025! Ipin is not only very involved in AMA, but also Speech & Debate, a resident advisor and community manager on campus. She is a Media and Communications major and currently serving as the VP of Recruiting for AMA.
ShelC' Black
VP of Communications
ShelC' is a senior Media and Communication student and serves as the VP of Communications for AMA. She has a passion for designing and creating media content, print media, and and is currently the marketing intern for the Johnson City Chamber of Commerce! ShelC' joined AMA as a sophomore to become more involved on campus and to build a strong portfolio of accomplishments before graduation.
Paige Reynolds
VP of Membership
Lucas Vaughn
Cloudwise AI Student Agency Director
Lucas joined AMA in his junior year and quickly became involved in leadership of the
chapter. Lucas attended the ICC in his first year, and competed in three national
competitions. Lucas will be leading our new Cloudwise Student AI agency this fall,
after interning with Cloudwise during the summer. Lucas will lead the agency as its
first year director building a legacy for future AMA members in generations to come.
Amber Hunt
Cloudwise Agency Team Lead
VP of Social Media
Amber was a transfer student who learned of AMA in her junior year. After joining the AMA case study team, Amber found her place with AMA. She was integral in the final design and creation of the 2024 Case Study submission. In her final year, Amber is leading a team of students in our new Cloudwise AI agency working on paid marketing projects for the regional business community.
Megan Brady
Cloudwise Agency Team Lead
Asst VP of Social Media
Click here to learn more about AMA Nationals and Collegiate Membership
