ETSU Strategic Planning Cycle

image for Phase I: Environmental Scan

Phase I: Environmental Scan

  • Identify Strategic Issues
  • Review Industry and Market Data
  • Seek Stakeholder Input
  • SWOT
image for Phase II: Priority and Strategy Development

Phase II: Priority and Strategy Development

  • Determine Mission, Vision, and Values
  • Define The Competitive Advantage
  • Long-Term Objectives
  • Organization Wide Strategies
image for Phase III: Build The Plan

Phase III: Build The Plan

  • Process SWOT To Set Priorities
  • Short-term Goals
  • KPIs
  • Department Goals (SACSCOC/IE)
  • Individual Goals
  • Budget
image for Phase IV: Track and Manage Performance

Phase IV: Track and Manage Performance

  • Communicate Strategy
  • Set Calendar
  • Semester Updates
image for Phase V: Closing The Loop

Phase V: Closing The Loop

  • Review What Worked and Celebrate
  • Review What Did Not Work and Revise
  • Consider New Initiatives And Align With Budget
  • Implement Changes And Continue What Works