Marketing for Online Programs

ETSU Online marketing provides marketing campaign implementation and reporting support to ETSU’s online programs. Campaign support involves the implementation of marketing activities identified in the marketing strategy. Digital marketing, print advertising, and print pieces like brochures and post cards are all examples of marketing campaign elements. Depending on a program’s specific need and target audience a combination of marketing elements can be included in a single campaign to support enrollment goals.

ETSU Online Marketing maintains an ETSU subsite dedicated to highlighting ETSU’s online courses and programs. Often prospective students visiting the ETSU Online website will have questions concerning a specific program and the process of becoming enrolled. ETSU Online manages responding to these inquiries and puts prospective students in touch with program coordinators. ETSU Online Marketing also provides support by creating program-specific communication plans within the institution's Customer Relationship Management platform to help better track and follow-up with prospective students.