Marketing

Online Bachelor of Business Administration

Learn Market Strategies

ETSU's Marketing Degree focuses on creating and managing customers. It deals with the strategies and business processes involved in researching markets, deciding which markets to pursue, identifying what unique value to provide, and assembling the products, services, people, and partner firms needed to build, communicate and deliver that value.

Select a Specialization

The Marketing program at East Tennessee State University offers study leading to the Bachelor of Business Administration (BBA) degree with a major in Marketing. Marketing majors may select one of three specializations. Programs are designed to equip students with conceptual foundations and practical skills necessary for entry-level positions in both private and public-sector organizations.

  • Integrated Marketing Communications – 100% Online
    Program Information including curriculum and graduation requirements can be found in the ETSU Undergraduate Catalog.
  •  Marketing Analytics – 100% Online

    The Marketing Analytics specialization offers students an introduction to the analytical techniques and tools frequently used by practitioners that are best suited for particular situations (e.g., social network analysis/Polinode, visualization/Tableau, neural networks/RapidMiner, text analysis/Python). Students exit these classes with various certificates such as Google Analytics, Hootsuite Social Media, and Salesforce Trailhead Badges.

    Program Information including curriculum and graduation requirements can be found in the ETSU Undergraduate Catalog.

  •  Marketing Management – 100% Online
    Program Information including curriculum and graduation requirements can be found in the ETSU Undergraduate Catalog.




Student Spotlight

A headshot of Derrick Nealy in a suit and tie.

“I have a toddler, and I work full-time as a merchandise and inventory retail manager, but having the flexibility to work at my own pace allows me to complete classes as I can. The quality of courses, the access to countless resources, and the support from my professors has made my transition extremely seamless!”

Derrick Neely, Marketing, BBA, Student

 

  • Career outlook and income trends

Steps to Apply

  • Step 1 - Create your ETSU Application Account

    Step 1   Create your ETSU Application Account by choosing the "Sign Up" option

    Create your ETSU Application Account

  • Step 2 - Sign into the ETSU Application Portal

    Step 2  Sign in to the ETSU Application Portal and select "Start a New Application"

    Sign in

  • Step 3 - Complete the Remaining Fields

    Step 3   Choose "Undergraduate," select your student type, select your start term, then choose  Marketing and complete the remainder of the form.

    select domestic/international

    select certificate

Apply Today!

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Cost

TN Residents *GA, KY, NC, SC, VA *Other USA States  eRate (Out of State, 100% online) All International
$441 per credit hour $469 per credit hour $569 per credit hour $507 per credit hour $1202 per credit hour

- Note, tuition discounts are available for border county students
- This amount may not include program-specific fees

*First-Time Freshman and Transfer Students only
**Currently enrolled students should visit the tuition and fees charts if considering a major change.

Read more about cost, paying for courses, scholarship options and financial aid, or use the Tuition and Fees estimator to see approximate costs.

The information presented in the Tuition and Fees estimator is only an estimate; it is not an actual statement of costs.

Frequently Asked Questions

  • What accreditations apply to this program?

    This program is accredited by the Association to Advance Collegiate Schools of Business International (AACSB).
  • What are the job prospects with this degree? 

    This degree prepares students for a broad range of opportunities, including but not limited to becoming a Marketing Assistant, Sales Representative, Admissions Representative, Social Media Manager, Public Relations Representative, Product/Brand Manager, Market Research Analyst, Media Planner, Meeting/Event Planner, or Fundraiser.
  • Are the courses for this program asynchronous or synchronous? 

    The Integrated Marketing Communications, Marketing Analytics, and Marketing Management concentrations are asynchronous and may be completed 100% online!
  • Does this program require an internship or field work? 
    No.
  • Is this program designed to meet the needs of adults who work full-time and/or have family obligations? 

    Yes.

  • What is the time to completion for full-time students?

    For students transferring to ETSU with an A.A. or A.S. degree in Business, the program can be completed in four (4) semesters. Otherwise, the completion timeline is six (6) to eight (8) semesters.

  • What is the time to completion for part-time students?

    This depends on the individual student's limitations and needs. 

  • Is there a plan of study/course schedule available for prospective students?

    Yes. There is a suggested course schedule for full-time students in the ETSU Undergraduate Catalog. Part-time students work with their advisor to develop a part-time plan based on their needs.

  • How many spaces are available for each cohort? 
    The Business Department is allowed to permit students into courses as necessary.
  • Does the college/department offer scholarships? 
    Yes. Please visit the College of Business and Technology (CBAT) College and Department-Level Scholarships page for more information. Additionally, ETSU's Office of Financial Aid and Scholarships offers scholarship information for all student levels. By submitting the Universal Scholarship Application, students can be considered for a variety of university scholarships. Learn more on their website.