Marketing

Online Bachelor of Business Administration

ETSU Online

Learn Market Strategies

ETSU's Marketing, BBA, degree outlines the principles, strategies, and techniques needed in this profession. Through coursework in consumer behavior, market research, advertising campaign management, and more, students learn how to effectively target and engage customers. Explore the strategies and business processes involved in researching markets, identifying what unique value to provide, and assembling the products, services, people needed to deliver value.

With a marketing degree, graduates gain the versatility to succeed in the ever-evolving field of marketing.

Focus Your Studies

The Marketing, BBA, offers three concentrations designed to equip students with conceptual foundations and the practical skills necessary for entry-level positions in both private and public-sector organizations.

Select a Concentration

Integrated Marketing Communications

Integrated marketing communications involves coordinating and aligning various marketing channels and communication tools to deliver a unified and cohesive message.

Program Information including curriculum and graduation requirements can be found in the ETSU Undergraduate Catalog.
Marketing Analytics

Marketing Analytics offers students an introduction to the analytical techniques and tools frequently used by practitioners (e.g., social network analysis/Polinode, visualization/Tableau, neural networks/RapidMiner, text analysis/Python).

Students leave these classes with certificates in areas such as Google Analytics, Hootsuite Social Media, and Salesforce Trailhead Badges.

Program Information including curriculum and graduation requirements can be found in the ETSU Undergraduate Catalog.
Marketing Management

Marketing management focuses on overseeing and directing marketing activities within an organization, including strategic planning, product development, pricing, promotion, and more. Marketing managers strive to achieve organizational goals and drive business growth.

Program Information including curriculum and graduation requirements can be found in the ETSU Undergraduate Catalog.

For students wanting an in-person program, please visit the College of Business & Technology webpage.

Career Preparation

This degree prepares students for a broad range of opportunities, including but not limited to:

Marketing Assistants
Sales Representatives
Admissions Representatives
Social Media Managers
Public Relations Representatives
Product/Brand Managers
Market Research Analysts
Media Planners
Meeting/Event Planners
Fundraising Speciliasts

Career outlook and income trends

Student Spotlight

A headshot of Derrick Nealy in a suit and tie.

“I have a toddler, and I work full-time as a merchandise and inventory retail manager, but having the flexibility to work at my own pace allows me to complete classes as I can. The quality of courses, the access to countless resources, and the support from my professors has made my transition extremely seamless!”

Derrick Neely, Marketing, BBA, Student

Steps to Apply

Step 1 - Create your ETSU Application Account

Step 1 Create your ETSU Application Account by choosing the "Sign Up" option
Step 2 - Sign into the ETSU Application Portal

Step 2 Sign in to the ETSU Application Portal and select "Start a New Application"
Step 3 - Complete the Remaining Fields

Step 3 Choose "Undergraduate," select your student type, select your start term, then choose Marketing and complete the remainder of the form.

Take me to the application portal

Cost

TN Residents

*GA, KY, NC, SC, VA

*Other USA States

eRate (Out of State, 100% online)

All International

$464 per credit hour

$493 per credit hour

$599 per credit hour

$532.50 per credit hour

$1,225 per credit hour

The costs associated with attending ETSU can include both direct and indirect costs. Please review ETSU's Cost of Attendance for more details.

- Tuition discounts are available for border county students.
- Additional fees may be required.
- Visit the Paying for College page to read more about costs and financial aid options. Students may also use theTuition and Fees estimator.
- The information presented in the Tuition and Fees estimator is only an estimate; it is not an actual statement of costs
- *First-Time Freshman and Transfer Students only. Currently enrolled students should visit the tuition and fees charts if considering a major change.

Frequently Asked Questions

What accreditations apply to this program?

This program is accredited by the Association to Advance Collegiate Schools of Business International (AACSB).
What are the job prospects with this degree?

This degree prepares students for a broad range of opportunities, including but not limited to becoming a Marketing Assistant, Sales Representative, Admissions Representative, Social Media Manager, Public Relations Representative, Product/Brand Manager, Market Research Analyst, Media Planner, Meeting/Event Planner, or Fundraiser.
Are the courses for this program asynchronous or synchronous?

The Integrated Marketing Communications, Marketing Analytics, and Marketing Management concentrations are asynchronous and may be completed 100% online.
Does this program require an internship?

No, this program does not require internships.
What is the time to completion?

Full-time: For students transferring to ETSU with an A.A. or A.S. degree in Business, the program can be completed in four semesters. Otherwise, the completion timeline is six to eight semesters.

Part-time: This depends on the individual student's limitations and needs. Students will work with an academic advisor to create a program of study.
Are scholarships available?

Yes. Please visit the College of Business and Technology (CBAT) scholarships page for more information. ETSU's Office of Financial Aid and Scholarships offers scholarship information for all student levels. By submitting the Universal Scholarship Application, students can be considered for a variety of university scholarships.