Providing accessible content to everyone at ETSU is an ethical imperative, a university policy requirement, and a federal law.
The Office of University Marketing and Communications (UMC) at ETSU offers several workshops to assist staff and faculty in creating accessible public-facing digital content.
Public-facing content is anything on your website that a member of the public can see, read, hear, or interact with — without needing a login or special access. This includes things like your webpages, PDFs, images, videos, audio files, and more. It's the opposite of internal tools, employee portals, or anything behind a password.
Recorded Trainings for Accessibility
- Fixing Accessibility Problems in PDFs
- Creating Accessible Word Documents from Scratch
- Creating Accessible PowerPoint Presentations
- Ensuring Your Webpages Are Accessible
Guides and Resources
Acrobat Pro is needed in order to check and remediate PDF documents for accessibility. ETSU has purchased an Acrobat license via an ETLA (Enterprise Term License Agreement) or VIP program, you can download the installers from this Adobe Acrobat Download page. You do not need to pay for or have an Adobe Creative Cloud License. After the download is complete, follow the installation instructions on the Adobe Acrobat Download page to begin the installation.
- Where to Store Digital Documents
- Social Media Accessibility
- Podcast Accessibility
- Common Web Accessibility Errors and How to Fix Them
This beginner-level workshop is open to anyone who is utilizing public-facing PDFs and posting them... This workshop will cover the rationale for accessibility, laws and policies, and best practices... The Office of University Marketing and Communications will offer open office hours where staff can... The Office of University Marketing and Communications will offer open office hours where staff can...Upcoming Accessibility TrainingsAll Events
UMC Workshop: Fixing Accessibility Problems in PDFs for Beginners
Tue, Mar 17, 2026 — 2:00PM - 3:00PM
ZOOM
UMC Open Office Hours: Accessibility Remediation for Public-Facing Content
Thu, Mar 19, 2026 — 10:00AM - 11:00AM
ZOOM
UMC Open Office Hours: Accessibility Remediation for Public-Facing Content
Mon, Mar 23, 2026 — 2:00PM - 3:00PM
ZOOM
For questions regarding the public-facing content on your website, please submit a Web Support Request Form, which will be directed to the UMC web team.
Course Material Accessibility
Course materials are any documents, media, or HTML content included in your course through a learning management system or third-party software provider. These materials are directly presented to students in digital format as part of an online or on-ground course. Materials presented in person are NOT subject to digital accessibility requirements. Digital course materials include but are not limited to Microsoft 365 files, PDF files, video/audio files, text, images, assignments, and assessments.
Academic Technology Services (ATS), The Center for Teaching Excellence, and Disability Services offer separate training resources for course material accessibility.
Course material accessibility resources
For questions regarding accessible course materials, please reach out to ATS at ats@etsu.edu.
Web Content Audit and Clean Up
To ensure all public-facing content meets accessibility standards, the Office of University Marketing and Communications is working closely with content creators and managers across campus to clean up and remove outdated content and content that may not be fully accessible.
Any website content that has not been updated in the last five years OR that is not fully accessible will be subject to automatic removal by the UMC web
team.
Why is this important?
- Quality control: many of these public-facing files are outdated or inaccurate
- Accessibility: many of these older files fall short of current standards for accessibility
- Storage: continuing to accumulate files in perpetuity is a waste of digital resources
Next Steps
Content creators and managers should watch the recorded Accessibility Training Videos UMC has created in order to learn how to make digital content accessible. They should also review our Digital Documents Guide to learn where digital documents should be stored moving forward.
Website managers should audit the content, particularly the PDF files, on their websites. Content that is no longer relevant or needed should be removed. Content that must be maintained should be updated to comply with current standards of accessibility.
FAQs
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What types of files must be updated?
- Webpages
- PDFs
- Any file that is housed on the etsu.edu domain or subdomains for downloading
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How do I learn to optimize for accessibility?
Please watch our content accessibility training videos.
*You will need Acrobat Pro rather than Acrobat Reader to remediate PDFs.
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Where do I get Acrobat Pro?
You need Acrobat Pro in order to remediate PDF documents.
ETSU has purchased an Acrobat license via an ETLA (Enterprise Term License Agreement) or VIP program, you can download the installers from this Adobe Acrobat Download page.You do not need to pay for or have an Adobe Creative Cloud License.
After the download is complete, follow the installation instructions on the Adobe Acrobat Download page to begin the installation.
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What about files I am linking to on other sites or embeds?
If a file is housed on another site and your page is merely linking to it, you are not responsible for updating the linked file. Embeds such as YouTube videos do not need to be updated. However, you should strive to optimize all content you produce for accessibility. -
I have a lot of files to update. Are there any quick tips?
Yes! First, think twice about whether or not the files in question really need to be available to the public. Could you instead move them to a shared drive for access by a limited group?
Second, consider whether it might be better to move the content to a webpage (html) instead of attaching a linked file. ETSU's website content management system has accessibility tools built in, so it is often easier to ensure accessibility by placing the content on a webpage instead of linking to an attachment.
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What if I need more time to update my files?
If you have several files that need updating and need more time to review, please email the UMC web team at cms@etsu.edu to request an extension.
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What if I need to archive or preserve documents but do not want the stored in the Modern Campus CMS?
Please review our Digital Documents Guide for best practices on where to store digital documents moving forward.
Tips and Tricks
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Tagging text as a heading
In order for a heading to be considered accessible it has to have more than just unique visual formatting. It has to be tagged as a heading. In Microsoft Word, tagging can be done using the Styles menu on the Home tab.

To use this menu, simply select the text that you want to tag as a heading, and then select the appropriate heading level in the styles preview menu (shown below).

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How to apply headings level 3 or higher
By default the styles menu only includes pre-defined styles for Heading 1 and Heading 2. However, you can utilize more levels if needed. To do this, select the text that you would like to tag and then click on the More arrow button in the Styles menu, and then select Apply Styles.


This will open up a small panel menu that will allow you to use a wide range of styles not shown in the styles tab menu. In order to use other heading levels, you can simply type the name of the style into the search box (e.g. Heading 3) and then click Apply.

Once you have applied an additional heading level using the Apply Styles menu it will then appear as an option in the Styles menu in the Home tab.

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Properly structured heading levels
Heading levels are used to indicate the hierarchy of content sections. The heading levels start at 1 and descend hierarchically with each successive number (2, 3, etc.). Therefore, Heading 1 is the top-most level, and would be appropriate for things like chapter or major section titles. Heading 2, and everything under it, would fall under Heading 1, and so on.
When using multiple heading levels in your document hierarchy, you need to be sure to descend through levels incrementally, without skipping levels along the way simply for the sake of aesthetics. If you skip through levels then you will create a document with unorganized heading tags that will not comply with accessibility standards. To illustrate this concept, it may be helpful to think of headings as being in a nested list. The list below illustrates an improper hierarchy that arbitrarily skips around between levels.

You can understand how a structure like the one above would be confusing. In order to avoid such confusion, you instead need to organize heading levels in a way that makes sense, as in the example below.

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Meaningful links
Document authors will often include URLs in their documents to point readers to files or pages on the Internet. However, including full URLs can frustrate users who rely on screen readers, because they are forced to listen to the entire URL being spelled out character by character. For example, a URL like https://www.etsu.edu/ would be real aloud as Link: H-T-T-P colon forward slash forward slash W-W-W dot E-T-S-U dot E-D-U forward slash. This is not the most convenient way to be led to the ETSU home page.
Rather than spelling out URLs, hyperlinks should instead be embedded within meaningful text which describes where the link goes. For example, if you want someone to visit the ETSU home page then you could simply hyperlink some text that says "visit the ETSU homepage." This provides the link while also describing where the link goes.
To create an embedded hyperlink, just select the text you want to add a link to, and then right click the selected text and choose Hyperlink from the context menu.


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