University Advancement

East Tennessee State University

Day of Giving

Supporters of East Tennessee State University

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Advocates' Toolkit

This site is intended for supporters of East Tennessee State University (ETSU) to provide guidance, samples, templates, and graphics necessary to participate in ETSU Day of Giving (April 15, 2021) and to encourage others to support ETSU.  If you would like to get the design files (PhotoShop or InDesign), contact Jon See at seejs1@etsu.edu or 423-439-6141.







Advocates' Online Toolkit.  Feel free to use any of the graphics and information below to help spread the word about ETSU and Day of Giving!

  • Guidance

     

    Talking Points One-page document giving a brief overview of Day of Giving.
    Committee Responsibilities Brief document describing the Day of Giving Committee and the responsibilities of each member.
    Communication Plan Lays out the specific schedule central Advancement plans to use to market Day of Giving.  Units can use this to plan their own activities and/or to leverage Advancement pieces.
    Action Summary Shows the separation between central Advancement and the units.  Also acts as a checklist, of sorts.
    Day of Giving Style Guide Provides guidance regarding the various communications pieces used for ETSU Day of Giving
    ETSU Identity Standards Includes information about colors, fonts, logo usage and placement, an much more.  
    Day of Giving Timeline DRAFT - Chronological flow of tasks/activities.  Units can use this as a template for their own use.
    Direct Links to Designations - COMING IN LATE MARCH URLs to each designation to embed in e-mails and/or websites.  The donor will be directed to GiveCampus, with the appropriate designation pre-populated.

  • Learn About Flat Bucky

    Visit the Flat Bucky page.

  • Graphics & Thank You Materials

     

    DoG Mark - Color

    DOG Mark 2020
    DoG Mark - Black and White

    DoG Mark 2020 B&W
    DoG "Chunk"  DoG Chunk
    DoG GIF  
    FlatBucky Bucky Front
    FlatBucky (flipped) FlatBucky (flipped)
    Bucky Hat Frame.  This will also be available on Facebook and other social media.  Alternate version has a star, for our DoG All-Stars. Bucky Hat
    Bucky Hat Frame Flipped.  Bucky Hat (flipped)
    Peeking Bucky Frame.  Also, a "sticker" will be coming soon to social media. Bucky Peek Frame
    Save-the-Date Postcard Image Save the Date Postcard
    Easy Way #1 Way1 
     Easy Way #2 Way2 
    Easy Way #3 Way3
    Easy Way #4  Easy Way 4
    Corner "Peel" (use as a way to show white background on a graphic with a dark field.) Corner Peel
    Corner "Peel" Mark (use as a way to display the DoG Mark on a graphic with a dark background.) DoG Corner Peel with Mark
    Matching Impact 1 + 1 = 2 
    Not Too Late  Not Too Late
    Thank You Card Outside (to be sent by Advancement) Thank You Card 
    Thank You Card Inside (to be sent by Advancement) Thank You Inside
    Thank You Card (Word template for units to modify)(6.25 w x 8.25 long, unfolded) DoG Thank You Card

     

  • Social Media Graphics

     

    Social Media Profile Pic  Bucky Peek
    Social Media Profile Pic Frame FB Frame
    Facebook Cover Pic  FB Cover
    Social Shareable 1 Shareable 1
    Social Shareable 2 Shareable 2
    Social Shareable 3

    Shareable 3
    Social Shareable 4

    		 Shareable 4
    I Gave Graphic I Gave Oval
    I Gave Hashtag I Gave Hashtag
    Thank You Graphic Thank You Graphic

  • Flyers and Flyer Templates

     

    4 Easy Ways Flyer 4 Easy Ways Flyer
    Unit Flyer (customizable) 4 Easy Ways - Units
    Flyer for Making Challenges/Matches  Challenge/Match Flyer

  • E-mails, Social Posts, and Direct Mail

     

    External E-mail Signature (sample)

    External E-sig

    Internal E-mail Signature (sample)

    Internal e-sig

    E-mail, Social Media, Direct Mail, and Weekly Update Schedule

     

    Document showing the social media, e-mail, and direct mail schedules for central Advancement.

    Draft E-mails (from Central Advancement)

    EM1, 4/1/21 - DoG is Coming!


    EM2, 4/8/21 - Video Launch - 1 Week Away

    EM3, 4/13/21 - Legacy Scholarship & Advocate - 2 Days Away

    EM4, 4/14/21 - 4 Easy Ways - 1 Day Away

    EM5, 4/15/21 - DoG is Here!

    EM6, 4/16/21 - It's Not Too Late!

    EM7, 4/19/21 - Thank You and Video

    Approved Posts  
    "Other" Designation Messaging We recognize you have supported our organization in the past.  If you'd like to donate to [designation], please choose "Other" from the list of areas to support and enter [designation] in the comments block.

  •  Videos

     

    How to make a "Personal Plea" Video
    1. Introduce yourself & say how you're connected to ETSU.
    2. Make it personal and enthusiastic.  Explain why you're
      passionate and why the viewer should be too.
    3. Make an ask!  Ask the viewer to contribute and to share with
      their networks.
    4. Keep videos to 1 minute or less.
    5. Hold your phone horizontally (landscape) with two hands.
    6. Shoot at eye-level or slightly above.
    7. Natural lighting is best.
    8. Choose a quiet location.
    9. SHARE!
    How to upload your Personal Plea Video
    1. Log in to your GiveCampus account from the device that contains your video.
    2. Go to the "Advocates" Tab.
    3. Click on "Create Your Personal Plea"
    4. Follow the instructions.
    5. SHARE!
    DoG Launch Video Coming Soon!  Units can use this video and/or create new ones, featuring their own students, faculty, facilities, and programs.
    DoG Thank You Video Coming Soon!  Units can use this video and/or create new ones, featuring their own students, faculty, facilities, and programs.

     

  •  FAQs

     

    What is ETSU Day of Giving?

    A way to leverage modern means of communication (e-mail, web, social, video, etc.) to identify and engage people for an unprecedented day of support. 

    When is ETSU Day of Giving?

    It begins at 9 a.m. on April 15, 2021 and runs until April 16, at 8:59 a.m.

    Who can participate?

    Anyone!  We mean to include (and celebrate) the entire ETSU community.

    What counts toward ETSU Day of Giving?

    Any gift made during DoG will count toward our goal whether it's online, by phone, by mail, or in person.  In addition, donors responding to specific Day of Giving appeals sent by mail or e-mail will count toward our totals.

    How can I help?

    First and foremost, make your gift to ETSU!  You can also help by becoming an advocate for ETSU and by spreading the word among your networks.  Finally, consider making a matching or challenge gift.  These types of gifts supercharge your efforts and help mobilize people!

    Why give to Day of Giving?

    Day of Giving activities help engage the whole ETSU family (alumni, faculty, staff, students, partners, and friends).

    All gifts also count toward the Campaign for ETSU.

    Added visibility and excitement helps people discover, and connect with, areas of ETSU that speak to their interests.

    DoG helps ETSU reach new audiences when advocates and donors share with their networks.

    Matching and/or Challenge gifts:
    - Create a sense of urgency.
    - Leverage personal giving to increase overall donors/dollars.
    - Attract 23% more donors and increase total dollar contributions by 18% (Johnson Grossnickle and Associates, 2019).

    How do I make a gift?

    The easiest way to make a gift is online at www.etsu.edu/give.  You can also mail your gift to ETSU Foundation, PO Box 70721, Johnson City, TN 37614 or call 423-439-6141.

    Will my name and donation amount be visible on the online platform (GiveCampus)?

    Your name will appear in the list on the "Donors" tab.  No amounts are listed unless you offer a match.  OR you can also choose to remain anonymous.

    Will my donation to the Athletics Excellence Fund count toward Athletics Priority Points?

    Yes!  Athletics Priority Points allow ETSU to equitably distribute parking, post-season ticket allocations, away game ticket priority, and seat selection order when reseating season tickets in our facilities.

    How many Athletics Priority Points do I receive for my gift(s)?

    - 1 point per $100 –gifts made to The Excellence Fund.

    - 1 point per $100 – gifts made to a specific ETSU Athletics team.

    - 2 points per $100 –gifts made to the Embrace Excellence Capital Fund.

    - 15 points – one-time award for alumni status.

    - As a thank you to the fans who make gifts on the Day of Giving, the Athletics Department will be awarding those donors 1 (one) additional priority point to their overall point ranking.

    Will my donation count toward President's Circle and Distinguished President's Trust (DPT)?

     Yes!  All gifts to the ETSU Foundation (even those made to Athletics) count toward these recognition levels.  President’s Circle recognizes donors who give $500 or more in a given year. DPT recognizes longstanding donors who have given $10,000 or more during their lifetimes.

    Is my gift tax deductible?

    Yes!  The ETSU Foundation is a 501(c)(3) non-profit organization, so your gift can qualify for complete tax deductibility.  Please consult your tax advisor with specific questions.  After making your gift, you'll receive an e-mail receipt and tax acknowledgment.  You can request copies of donation receipts by e-mailing dayofgiving@etsu.edu.

    I am ETSU faculty and/or staff.  Can I make a gift from Payroll Deduction?

    Yes!  ETSU Faculty and Staff can visit www.etsu.edu/payrolldeduction and log-in to prepare the form needed.  Your gift will be included in the Day of Giving totals (we count the first year of your recurring donations toward this mini-campaign).

    What if I still have questions?

    Please contact us at dayofgiving@etsu.edu or call 423-439-4242.

     

 

 

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