(July 13, 2023) – For those who enjoy facilitating unforgettable experiences and who hope to shape the future of a vibrant and evolving industry, East Tennessee State University is launching a hospitality and tourism concentration.
The new concentration starts this fall.
“The hospitality and tourism concentration opens doors to a multitude of career opportunities
for tomorrow’s industry leaders,” said Dr. Dana Harrison, chair of the Department of Management, Marketing and Supply Chain. “Regardless of students’ diverse passions and interests, this concentration will
provide a premiere unparalleled education and immersive experiences with organizations
in the region.”
It is available within the Bachelor of Business Administration in Management concentration
offered by ETSU’s College of Business and Technology. The specialized degree prepares students for a wide range of management positions
in hospitality and tourism.
The concertation presents a comprehensive understanding of the industry, covering key aspects of hotel and resort management, event planning, travel and tourism consulting, destination marketing and hospitality operations. Courses cover many topics, including organizational theory and development, planning and staffing and customer relationship management.
Across a range of concentrations, ETSU aims to help students shift seamlessly from
enrollment to employment. Students who complete this new concentration, university leaders said, will have
the opportunity to launch a career in hospitality and tourism management, be that
working in a world-class hotel or resort; for a restaurant, travel agency or event
venue; or in tourism.
For more information or to apply, visit etsu.edu/management.