Partners

A unique offering of ETSU's Media and Communication program is our direct connection to industry partners. Below, we have highlighted several organizations students are currently working with across various sectors of the industry.

 
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Adobe Alliance

Students have access to Experience Cloud, Creative Cloud and the Adobe Certified Associate certification. 

ETSU has partnered with Adobe to equip students with the tools they’ll use once they enter the workforce. Thousands of brands worldwide, rely on Adobe Creative Cloud to produce content. MCOM classes integrate the Adobe Creative Cloud directly into the curriculum, giving students the opportunity to learn on this industry-leading platform. Students majoring in Media and Communication are able to download the Adobe Creative Cloud Suite onto their personal computers to further their use and practice with the tools. Our department also offers Adobe Certified Associate training and certification to students at no cost in five Creative Cloud products: Photoshop, InDesign, Premiere Pro, Illustrator and After Effects. Access to these tools will ensure their digital literacy as marketers and content creators, making the transition from education to their professional careers as smooth as possible. 

 

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SpyFu

Students have access to a top SEO tool that will give them hands-on experience with keyword research.

Our partnership with SpyFu offers students the opportunity to gain experience with a industry-leading search engine optimization (SEO) tool. SEO strategies are skills all digital marketing students learn in the classroom, but only rarely do students have access to the high-dollar SEO tools that they'll use once they land a job.  By allowing students use SpyFu to practice their SEO skills on actual departmental websites, students will enter the workforce with the skills they need to excel.

 

INDUSTRY PARTNERS

We partner with many local and national businesses and institutions to provide meaningful experiences to our students and the community. These partnerships take form in hands-on classroom application, enabling our students to gain real world experience in the career paths they’ve chosen. 

Cox Automotive Barberitos Tri-City Otters
Eastman Chemical Company First Tennessee Development District Upper East Tennessee Human Development Agency 
One Acre Cafe    

ETSU PARTNERS

We collaborate with many departments on campus. Many of our students have graduate assistantships, tuition scholarships or academic performance scholarships with other departments, working in public relations, social media, broadcasting, content creation and more.

Graduate students in the BucDigital project class build websites, create content and manage campaigns for several of our on-campus partners. Undergraduate students partner in the form of class projects to support marketing and communication goals.

Clemmer College Bucky's Food Pantry Bluegrass, Old Time, and Country Music Studies* Digital Media
Creative Arts Scholarship* Honors College Multicultural Affairs Department of Music
Advancement Medical Professions Advisement* Graphic Design Athletics

*Website created and managed by a BucDigital Project Team.

Buc Brands

Buc Brands is our department’s collaborative project with various community partners. Buc Brands is part of our advertising and public relations students’ capstone course. Students work in small teams – or agencies – to create advertising solutions for their client. Work by Buc Brands includes: rebranding, photography and videography, print and digital advertising, public relations, social media and other forms of strategic communication. Students are encouraged to be creative and strategic in their problem-solving and project execution. Buc Brands allows students to get hands-on experience with real clients before graduation, equipping them with the skills they need for successful media careers.

Susan G. Komen of Northeast Tennessee
The Salvation Army of Johnson City
ETSU Alumni Association

 

Become a Partner

Become a Partner

Interested in working with Media and Communication? We would love to hear from you. 

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