ETSU continues a winning streak in District 7 of the 2023 National Student Advertising Competition.
The victory this season marks the FOURTH district win (in 6 seasons) over teams from Alabama, Louisiana, Mississippi, Georgia, and Tennessee. This year, we competed live against: Tulane (2nd place), LSU (3rd place), Ole Miss, University of Tennessee, University of Alabama, Lee University, and University of Memphis.
ETSU is now in the virtual semi-finals (top 16 out of 120+ competing universities) happening May 4-5 where the team’s recorded presentation and plans book will be judged. If ETSU advances (as we have 3 years so far) we could be among the top 8 schools in the competition, live in St. Louis.
Each stage has a new panel of industry creatives, entrepreneurs, media specialists,
and client bigwigs.
Since 2013, Professor Jon Hounshell has lead the digital media (DIGM) team in our
collaboration with the Media & Communication program and in recent years, colleagues
in Graphic Design have bolstered us into a "dream team." Not only is the team cross-disciplinary
between departments and colleges, but the Digital Media team is a diverse cross-section
of Visualization and Visual Effects with a sprinkling of Animation and Game Design
majors.
Faculty Advisors
- Kelly Porter (Art & Design)
Jonathan Hounshell (Digital Media)
Stephen Marshall (Media & Communication)
Megan Fannon (Media & Communication)
Though the collaboration mix of departments and advisors has changed back and forth
since the beginning nearly 15 years ago, the Digital Media Department has been a mainstay.
The skill-sharpening competition against our bigger and more prominent rivals has
taken us from a "David and Goliath" scenario to "Top of the Podium."
Season | Client | District Win | Top 8 Nationally | Collaboration |
2023 | Indeed |
1st | TBD | DIGM, MCOM,ARTA |
2022 | MetaQuest | 1st | Yes | DIGM, MCOM |
2021 | (skipped) | |||
2020 | Adobe | 1st | Yes | DIGM, MCOM, ARTA |
2019 | Wienerschnitzel | 3rd | n/a | DIGM, MCOM, ARTA |
2018 | Ocean Spray | 1st | Yes | DIGM, MCOM, ARTA |
2017 | Tai Pei | No | No | DIGM, MCOM, ARTA |
2016 | Snapple | No | No | DIGM, MCOM |
2015 | (skipped) |
|||
2014 | Pizza Hut | 3rd | n/a | DIGM, MCOM |
2013 | Glidden | No | No | DIGM, MCOM |